How to master this challenge and exploit benefits for your future business.
Today, more than ever before, companies are required to utilize and fully exhaust the potentials of digitalization for innovation, increase in productivity and scalability. New solutions and markets emerge constantly. Therefore, it is important to learn as quickly as possible to deal with this modified, sometimes still unknown competitive situation.
We use this blog, to convey basic knowledge about this topic and give experts a voice. And to encourage everyone, who is still hesitant to take steps towards digitization: Now is the right time for it!
Interview Elisabeth Gruber with Klaus Temmel, Head of Sales and Business Development, ivii GmbH
What do we mean by “digitization” in the corporate environment?
Klaus Temmel: The term “digitization” basically describes the process of converting analog data into digital values and processing and storing them in digital systems. Originally limited to this process, today we often speak of “digitization” and “digital transformation”. This in turn includes the holistic change process through digital technologies, both in economic, social and political terms. Ever since terms such as “Internet of Things (IoT)”, “Smart Home” and “Industry 4.0” became widely known, digital transformation has been the focus of new business models. Of course also here at ivii.
According to statistics, many small and medium-sized enterprises in Austria are still not investing in digitization. Why?
Klaus Temmel: Digitization is often associated with increased investment costs. Companies are hesitant to cope with this in times of crisis. That is completely understandable. Internationally, however, many companies have already switched. If you want to stand out from the competition, action is required here.
What financing options do companies have?
We at ivii offer companies flexible business models, whereby the investment costs for digitization measures are spread over several years or costs are incurred according to the intensity of use. A fair comprehensive range for companies! In addition, there are country-specific funding opportunities, for example from the Austrian government, which should be used by companies.
What opportunities does digitization offer?
Klaus Temmel: In today’s information-driven world, digitization offers enormous potential for new or improved business models. Information is made available almost in real time. The objective of modern digitization is to generate customer-oriented added value. Data is prompt recorded, evaluated and prepared for information. Connected end devices, which are possibly equipped with additional sensors, are in permanent exchange with servers. Derivatives are calculated and enable recommendations for action.
What about suitable qualified specialists?
Klaus Temmel: The search for skilled workers is often a considerable challenge. The education system and the will to continue training are very important here. In one of the next blog posts, I would like to welcome Thomas Gruber (Head of Subsystem Hotline & IT-Services, KNAPP AG) as a guest as one of the first graduates of a new course that specifically deals with the topic of digital service provision. In an open conversation, he talks about his experiences from his studies and professional life and – I hope – will encourage to invest time in further training. In addition, we will discuss the added value for digital services.
Don’t miss our next blog post “Added value of digital services”!
Klaus Temmel pushes the topic of “digitization” as part of his work at ivii internationally. In our Blog series “added values of digital services” he shares his experiences, interviews international recognized experts and is happy to provide further information to readers personally.